Lower ToU rates naturally pull consumers to adjust their energy usage, rather than forcing them into it. This voluntary, incentive-driven approach fosters a partnership between energy providers and consumers, promoting a more sustainable future while strengthening consumer autonomy and satisfaction. ToU tariffs encourage a more stable grid, offer cost-saving opportunities for end consumers and open up new revenue streams for service providers. In short, they are the future.
We conducted time of use savings simulations in six markets across Europe and found that ToU optimization significantly reduces an end user’s annual energy bill across the board – by at least 25%. In the United Kingdom, ToU could enable net negative energy bills. In Germany, time of use tariffs reduced an annual energy bill by €497 compared to a setup with only PV and no EMS.
Firstly, increasing prevalence of low-cost energy periods will make demand response, facilitated by ToU tariffs, even more attractive and financially rewarding for consumers. Secondly, by leveraging near real-time price data on the intraday market, a home energy management system (HEMS) could adjust plans on the fly, seizing opportunities that are not possible with day-ahead prices. And lastly, dynamic grid charges could be integrated into a full flex tariff, optimizing consumption not only for cost-effective electricity but also for grid-friendly transmission, benefiting both the energy system and end-users.